Benchmarking 2.0: What We Learned After Analyzing 1.5 Million Comparables

Name: ArmsLength AI
Address: New York, United States
Price range: $$$

Borys Ulanenko

CEO of ArmsLength AI

Sven van der Heide

CPO of ArmsLength AI

TL;DR - Key Takeaways

Recent court cases (Italy, Denmark, Kenya) highlight the importance of defensible benchmarking decisions and proper documentation
HMRC's new guidance (INTM485120) emphasizes quality over quantity: fewer highly comparable companies beat larger loosely comparable sets
Survey data shows around 60% of practitioners analyze loss-makers case-by-case rather than automatically excluding them
AI-powered benchmarking reduces time by 50-80% while improving consistency and creating comprehensive audit trails
The modern workflow includes automated website validation, AI-generated company descriptions, and instant report generation

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